• by Fern Siegel , August 7, 2023

Quill, an office supply and ecommerce platform, just launched the “Every Order Tells A Story” campaign.

"Every Order Tells a Story” is the second installation in a larger campaign titled “The Rewarding Workplace.”

The creative, by Shutterstock Studios, follows three individual orders from Quill’s fulfillment center to the customers’ workplaces in California, Kentucky and Indiana. The spots are set in Mount Comfort Animal Hospital, KC Glass and Campbellsburg Elementary School, respectively. All underscores how Quill products enhance the workplace.

"'Every Order Tells a Story' is a continuation of 'The Rewarding Work Place' campaign and shows how our connection with customers goes beyond a typical online retail experience,” said Alicia Morga, CMO, Quill, told Agency Daily.

The campaign, in 15- and 30- second forms, will run on Quill's digital platforms through October 28, both organically and via paid ads on Meta, GDN LinkedIn, X, Pinterest and Threats.

“The Rewarding Work Place” campaign reached over 44 million potential new customers, highlighting real customers to show how Quill partners with businesses to make a more efficient enterprise.

Shutterstock Studios has also done work for H&M, L'Oréal, Amazon and Kraft.