CDP Simon Data Generates $54M In Series D Funding

Customer data platform Simon Data has raised $54 million in Series D funding. 

The round was led by Macquarie Capital with participation from existing investors, including Polaris, .406, and F-Prime. 

The funding will further drive Simon Data's product development. 

This round follows Simon Data’s launch of Connected Segmentation, a tool that allows  marketers to build customer segments within Snowflake regardless of technical skill. 

Vimeo has realized a 300% increase in free-trial conversations, using Simon Data.  

“Solutions like Connected Segmentation empower the marketing team to quickly build segments and deliver personalized messages that consistently resonate," says Scott Grove, vice president of marketing operations at Vimeo.

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