Limited-edition Wyoming Whiskey debuted the third chapter in its “Wide Open Spaces” campaign.
The latest work dovetails with the distiller’s launch of two collectable bourbon whiskies: National Parks No. 3, a 105-proof bourbon with floral notes, and The Grand, comprised of three different 10-year-old single barrels.
To promote the new products, 77 Ventures Creative, Wyoming Whiskey’s agency, created two new spots: Wyoming Whiskey National Parks No.3 | Grand Teton National Park and Wyoming Whiskey The Grand | Grand Teton National Park.
Spot are running on Facebook, Instagram and YouTube.
Boomshot shot the work in Grand Teton National Park. 77 Ventures led creative on both the design of the bottles and campaign spots.
To highlight the release of the two new products, Wyoming Whiskey made a $150,000 donation to Grand Teton National Park Foundation. Previous spots in the campaign have benefited the National Park Foundation and Yellowstone Forever.
“National Park No. 3 is a straight bourbon whiskey celebrating Grand Teton National Park. Its custom label featuring the Snake River with the Teton in the background is a shot that just can’t be beaten. It was inspiring to work alongside WW,” said Michael Hale, president-creative director of 77 Ventures Creative and Boomshot founder, told Agency Daily.
In 2022, Wyoming Whiskey celebrated its 10-year anniversary. In April 2023, Edrington, owner of The Macallan and Highland Park whiskeys, became a majority shareholder in Wyoming Whiskey.
77 Ventures Creative client work includes ESPN, NASCAR, Fox Sports and SEC Network.