Tampa ad agency Spark has been awarded creative marketing AOR duties for
Visit Baltimore, the city’s tourism marketing arm.
The selection followed a competitive RFP process. Media was not in play and TBC will continue to handle media chores on
the account.
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Spark will refresh certain visual elements of Visit Baltimore’s branding and create new campaigns promoting the city’s history,
family-friendly attractions, diverse neighborhoods, must-see arts and culture institutions and more.
The win follows Spark's appointment as Brand USA's creative AOR earlier this
year.