American Airlines today unveiled a new campaign from agency Walton Isaacson, which won the airline’s creative account last year.  

The "Life Awaits" campaign features various touch points including multiple videos anchored on two spots, "Check" and "More." It will debut across digital channels – CTV, online video, media, display, social and search. 

Sample the work here.  

The national campaign aims to convey American's dedication to providing a more rewarding travel experience and highlights the airline’s customer experience, loyalty program, and network. 

According to WI, the work is based on insights indicating what consumers value most when engaging with the airline’s travel rewards program and reflects diverse cultural cues designed to resonate with the entire customer base. 

Aaron Walton, CEO at WI, said the campaign is “grounded in nuanced cultural insights that resonate in unique and universal ways, reflecting the many ways in which American brings travelers a meaningful experience.”  

GroupM’s EssenceMediacom is the media agency on the account.