Based in New York, Feldmeth will lead the corporate strategy team and report to Michael Dunn, CEO-Chairman.
Feldmeth has been a senior partner at San Francisco-based Prophet for six years. Before Prophet, he spent 14 years at Interbrand, most recently as North American CEO.
"We are looking to capitalize on new market potential, add more capabilities and accelerate growth," says Dunn, who added Feldmeth's "vast expertise and previous roles at Prophet make him well suited for the task at hand."
Prophet has done work for AXA, CVS Health, The Home Depot, Samsung and T-Mobile.