• by Fern Siegel , January 5, 2024

Eicoff, an Ogilvy performance agency, has made company history. It named Delia Marshall president, the first woman to hold this position in the agency’s 60-year history.

She takes the reins from Bill McCabe, who is retiring.

Marshall, a nearly 20-year veteran of the company, will oversee the agency's strategic direction, operations, business development and growth. Eicoff, part of Ogilvy's Experience network, focuses on driving sales for brands via performance and DRTV, digital video and audio.

Prior to the new post, Marshall was chief operating officer, appointed in January 2019, and SVP, management supervisor, beginning in 2005.

McCabe said of his successor: “There isn’t a more clear-eyed choice to take Eicoff into the future than Delia. Her deep industry knowledge and experience, sharp business acumen, and attuned leadership qualities are exactly what the organization needs to confidently and successfully steward its next chapter.”

Eicoff client work has included James Hardie, United Healthcare, Amazon Channels and webuyanycar.com.