Clipper Tea, an internationally distributed brand, takes its
politics seriously.
Its new pan-European integrated campaign, "There's Tea, Then There's Good Tea," just debuted.
The
campaign is the first to be created by independent creative agency isobel since it was named the Ecotone-owned tea brand's European creative agency last year.
The work underscores that
Clipper’s fair trade and organic tea supports biodiversity. The campaign notes that taste is not enough. Tea also demands sustainable sourcing and natural ingredients.
The work
was animated by Seed Animations and features music tracks composed by Lostboy.
Ben Sump, executive creative director at isobel, called Clipper a “joyous brand with a wonderful, genuine
personality. They aim to make good tea in all senses of the word.”
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The campaign just broke in the U.K. across TV, VOD, social and OOH. It will be rolled out across other European markets
later in the year.
The advertising will be supported by new Clipper packaging, including limited-edition packs, in-store activity and an on-pack promotion, developed by Straight Forward
Design.
Clipper's inventory includes black tea, green-and-white tea, infusions, coffee and hot chocolate.
Isobel's agency work includes Travelodge, California Almonds, Jet and Old
Spice.