• by Fern Siegel , February 7, 2024

St Luke’s has selected Flora Proudlock as strategy director, to lead various agency’s accounts, including online supermarket Ocado.

Proudlock reports to Dan Hulse, the agency's Chief Strategy Officer.

Prior to this, Proudlock was head of strategy at The&Partnership London, where led ATN, The&Partnership’s digital content arm. She was also launched brand platforms forPets at Home, Wella Professionals, Argos, NatWest and British Gas.

During her tenure, she debuted two new fintech brands for NatWest and was part of the Cannes Lions-winning “80 Days of Argos” campaign team.

Before that, Proudlock was strategy director at Karmarama, where she led strategy for clients including The British Army,  Onken, Costa Coffee and Air New Zealand. Other agency stints include Frukt, Jam (now DF London), Cake (now Havas Play) and BBH.

Hulse said she had an “incredible record of helping brands raise their game, strategically, creatively and particularly in digital content.”

St. Luke's client roster includes Bulmers cider, Black and White whiskey, Chase gin and vodka, KP Snacks and South Western Railway.