Stagwell Adds Survey Product To Its Marketing Cloud Suite

Stagwell has unveiled “Unlock Surveys,” a new global research community that its agencies and clients can tap to conduct real-time surveys with verified consumers across international markets.  

The offering will sit within the Stagwell Marketing Cloud suite of marketing and research tools.  

Stagwell said 200,000 new consumers will be added to the survey offering in 2024.   



“From brand competition for customer satisfaction and loyalty, to understanding voters in the political arena, the demand for capturing the public's opinion online is at an all-time high,” said Stagwell CEO Mark Penn. He added that the offering is designed to make it “easier than ever for brands to unlock quality insights that inform vital business decisions." 

The firm says that all survey participants are double-opted-in via email verification, and must pass a series of stringent quality measures that include bot deterrents and fraud prevention systems before being placed into a client survey.

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