Commentary

Caleb Williams Will Likely Be Top NFL Draft Pick; How's His Commercial Appeal?

 Caleb Williams in Nissan 'Heisman House' Commercial


The NFL Draft starts later this week (April 25-27) and will be broadcast by several outlets including ESPN and the NFL Network.  

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The overall top pick is expected to be USC star quarterback Caleb Williams, most likely headed to the Chicago Bears. 

According to marketing agency TMA Williams is also a top prospect for brands looking for celebrity endorsers. According to the agency, nobody has higher commercial appeal than Williams, who currently has deals with Dr Pepper, Nissan, Dr. Teals and Ferrara candy brand Trolli.  

Sports Illustrated, citing numerous sources, reported earlier this year that Williams made an estimated $10 million in so-called NIL (name, image & likeness) deals in his last two years at USC.  

Other top NFL prospects and their current endorsement deals per TMA include:  

  • Joe Alt (Chipotle, MISSION BBQ) 

  • Terrion Arnold (Hellmann’s, Powerade) 

  • Brock Bowers (Chipotle, MET-Rx, NOBULL, ZOA Energy) 

  • Jayden Daniels (Raising Cane’s, Powerade, Beats) 

  • Marvin Harrison, Jr. (Dr. Teals, Chipotle, Ronald McDonald House, Kane Footwear) 

  • Drake Maye (ZOA Energy, Bose) 

  • Kool Aid McKinstry (Bojangles, Beats) 

  • Byron Murphy (Texas One Fund) 

  • Rome Odunze (Chipotle, Panini America, Sharpie, Adidas) 

  • Chop Robinson (EA Sports) 

  • Jared Verse (Powerade, Nissan) 

  • Nate Wiggins (McDavid USA, BZ Sports, NIL Pro Shop) 

NFL Draft coverage is expected to draw big numbers--It has averaged more than 12 million viewers over the past seven years. 

 

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