• by Tanya Gazdik , April 24, 2024

Ahead of Mother's and Father's Day, Stellantis is highlighting parents in an effort that celebrates the Chrysler Pacifica.

"Thanking Our Parents,” the campaign created in partnership with Doner, spans television, digital and social media, including Chrysler brand's Facebook, Twitter, TikTok and Instagram channels.

The campaign recognizes all the different types of parents who have inspired the Chrysler brand to create the minivan, says Chris Feuell, Chrysler brand CEO – Stellantis.

The minivan has more than 175 honors and industry accolades, making it the most awarded minivan for seven years in a row.

“We owe this achievement to the many parents out there who have been the inspiration for us as a brand to create and deliver innovative designs, features and technology that provide our customers with the ultimate family vehicle," Feuell says in a release. “This campaign is our ‘thank you’ to the parents and drivers and to let them know that without them, we wouldn’t be the awarded minivan we are today.”

The cross-channel campaign includes three 30-seconds spots that span across broadcast, social media channels and online video.

“Boy Mom” highlights the chaos that comes with being a mother to multiple boys under age 10, while “Empty Nesters” stars parents who are dropping their last child off at college and acknowledge that a new kind of freedom is on the horizon. Finally, “Dog Mom” highlights pet parents, especially those with big, fluffy dogs.

The Chrysler Pacifica Plug-in Hybrid symbolizes the brand’s electrification evolution, representing the first electrified minivan in the segment and achieving 82 MPGe, an all-electric range of 32 miles and a total range of 520 miles, according to the automaker.