Junior Achievement of SoCal Focuses On Financial Literacy

It's never too soon to learn about money.

That's the premise behind Junior Achievement of SoCal's two broadcast spots:  “The Party” and “The Talk.”

Created by Team One, each underscores the critical need for financial education for Southern California students. California is one of only a few states that doesn't require standards in a school's curriculum. And students in underserved communities are not building the skills essential to secure their economic futures.



Organizations such as Junior Achievement are actively lobbying in Sacramento to make financial literacy education in California school systems a reality. (Current bill information is h ere.)

New spots will air through July across linear TV, streaming TV, digital, and social via media donations from Bally Sports West/SoCal, KCOP, KNBC, KTLA, NBC.com, OTLA, Roku, Snapchat, Vevo and Uproxx.

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