• by Fern Siegel , May 23, 2024

Mother has appointed Pamela Chen to lead the Shanghai office. She will alongside executive creative directors and partners Winson Woo and Wanshi Lu. 

Previously, Chen was director of business development at AKQA in San Francisco. With the WPP digital specialist, she created key partnerships with Apple, Google, Meta, Peet’s, World Food Programme and Uber. 

Pamela previously held WPP leadership roles in digital marketing, media strategy, and brand communications at Ventures, Mindshare, Ogilvy, Possible and Grey.

Mother Global CEO, Michael Wall, said Chen would help "turbocharge Mother Shanghai. She’ll bring us wisdom, expertise and a little bit of good luck.”