• by Fern Siegel , June 17, 2025

The Bloc, a creative agency specializing in health accounts, named Steven Frank as president, The Bloc, NY

He is charged with leading HCP and consumer efforts to grow the New York office, working with the agency's global team.

"Steven's deep understanding of the healthcare landscape, combined with his passion for impactful creative and hands-on leadership, makes him an invaluable addition to our team," said Jennifer Matthews, global CEO-president of The Bloc. "His alignment with our 'Be Great To Do Good' mission was immediately evident."

Prior to The Bloc, Frank was president of Inizio Evoke.  Before that, he was an EVP-account director at WPP’s Grey and earlier, a vice president at Publicis North America. 

Frank said 25-year-old agency is "uniquely positioned to address the biggest challenges facing healthcare clients today, by delivering stand-out creative, elevated and personalized digital experiences, and strategic thought partnership.”

The Bloc has offices in the U.S., Europe and AMEA.