Digitas upped Nat Resende to executive creative director, Chicago, and named McKay Hathaway, senior vice president, creative. They report to Atit Shah, Chief Creative Officer.
Prior to Resende's promotion, she was senior vice president-group creative director. She has been instrumental in fostering creativity for a large international CPG account.Hathaway was formerly executive creative director at VML, where he led the integrated Wendy’s AOR account.
Both creatives are Gold Cannes Lions winners.