• by Fern Siegel , June 10, 2024

Luxury sleepwear brand Desmond & Dempsey has appointed digital ad agency Spekk as its global agency of record for paid search and paid social.

The assignment was won after a three-way competitive pitch.

Spekk's remit is to increase the client's market share in the U.K. and Europe, while accelerating growth in the U.S.

The new paid media strategy rolls out this month, geared to a high-income target audience.

Launched in 2014, Desmond & Dempsey provides luxury cotton and silk sleepwear for men and women. The brand is sold in Selfridges, Harrods, Harvey Nichols, Saks and Neiman Marcus, among major global retailers.

Erik Lehmann, co-founder, Spekk, said: “Given that Desmond & Dempsey’s products fall into the high-consideration category— where purchase decisions are more complex than with typical fashion ecommerce brands — they are a perfect fit for our expertise. This win allows us to apply our proven strategies from driving sales for other high-consideration brands, such as Hunza G and Peachy Den.”

Spekk has done work for Hästens Beds, Origin, Gaia, Envision Festival and Yacht Week.