Agency Designit, part of multinational IT firm Wipro, has been named creative and media agency of record for energy and health drinks brand Zipfizz.  

It’s the first AOR relationship for the 21-year-old brand, which made the appointment as part of its effort to redefine its brand presence and expand market reach. Designit will develop a brand narrative in part designed to support sales growth, emphasize brand continuity and also set the stage for future campaigns.   

The agency will provide multi-channel support across brand strategy, paid media, social media and creative. It will also handle social content creation and community management for Zipfizz-owned channels, including Instagram, Facebook and TikTok. 

The brand aims to position itself in the niche vertical between energy drinks and health & wellness products and will utilize retail media networks for targeting to help amplify that positioning, as well as developing distinctive brand creative assets.  

The agency will also help Zipfizz gain a deeper understanding of its audience and develop its first-party data to drive its growth. 

 Zipfizz has just released a range of performance gummies and is targeting further sports partnerships, most recently linking up with Crossfire Premier, a youth soccer club based in Redmond, WA. The tie-up includes shirt sponsorship and a tournament in Redmond - the Zipfizz Cup. 

“Working with a marketing partner for the first time can bring a lot of uncertainty,” said Alicia Elwood, senior vice president, corporate development at Zipfizz. But the agency, she added, “took the time to learn our business and our goals, inside-out...Their experience and knowledge across brand strategy, creative and social media is going to be hugely beneficial for Zipfizz, as we look to carve out a niche for ourselves in a crowded market.”