• by Fern Siegel , June 17, 2024

Digital commerce agency Bukwild has done a makeover, reinventing itself as Goodness.

The move is intended to help new and global legacy brands navigate a complex DTC landscape.

The 23-year-old, Sacramento, California-based company has partnered with an array of brands, including Clif Bar, King Arthur Baking Company, Oreo, California Olive Ranch and Happy Family Organics.

“The pandemic really clarified what's important to us — in our agency culture, in our team, and in the work we do,” said Goodness CEO Ryan Vanni. “And the truth is, our ethos really revolves around service. Great services — whether for our employees, our client partners or consumers — are how you build great connections. It’s a more personalized, empathetic DTC mindset that we think is essential to the future of ecommerce.”

The new site and social content underscore that optimism and creative curiosity. The agency's brand colors are inspired by the temperate climate of its California home.

“So many brands rely on outdated technologies and strategies to run major parts of their ecommerce businesses,” says Goodness COO Donald Fierros. “Brands need a partner that knows how to navigate that type of evolution. Our teams approach every business challenge with positivity — whether it’s for DTC, CPG or B2B clients — using our specialized expertise to create an infrastructure of support.”