• by Ray Schultz , July 4, 2024

Axis, an AI-powered programmatic platform, has formed a strategic partnership with Speroll, a firm that helps agencies and brands develop video ad campaigns. 

The goal is to “empower Axis’s DSP clients to reach their target audiences even more precisely, driving better engagement and higher ROI,” says Ann Tarasewicz, CEO, Axis. 

The arrangement will help clients achieve a stronger, more data-driven approach to programmatic advertising, the companies claim. 

Speroll is an Israeli-based CTV & IA programmatic partner.

“Partnering with Axis allows us to extend our reach and provide our clients with an integrated solution that maximizes the impact of their programmatic campaigns,” says Viktoriia Chunadra, CBDO, Speroll.