Pizza Hut UK has deemed itself The Official
Sponsor of Dominoes, a humorous campaign created by Iris Worldwide.
A playful DOOH teaser campaign declared "People who like Dominoes love Pizza Hut," before noting it is the
official partner of the 2024 World Championship Domino Tournament.
The work, part of a major brand reset beginning this month, is accompanied by the launch of Pizza Hut’s new creative
platform, ‘Together We Pizza," which promotes the sourdough style handcrafted crust and new recipes.
The agency is also focusing on social media, which positions Pizza Hut as a brand
that brings people together. The push is part of the brand's desire for a voice refresh.
Influencer-marketing is part of that mix. Comedy-influencer activity and creator "unboxings" of
the new handcrafted crust pizza also drives interest in the new product.
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To demonstrate that Dominoes players love Pizza Hut, the brand collaborated with the Brixton Immortals Domino Club. In
a grassroots approach, filmed branded content captures players eating pizza and reinforces the campaign message of "People who like Dominoes love Pizza Hut."
Grant Hunter, Chief Creative
Officer, Iris Worldwide, said: “2024's summer of sport is all about healthy competition and shared moments of togetherness. With our new campaign, we've captured this spirit perfectly. As the
official partner of the 2024 World Championship Domino Tournament, we're bringing the swagger back to Pizza Hut.”
Spark is responsible for media planning and buying.
Iris' brand
work includes Samsung, adidas and Bentley.