Agency Baldwin& has created a campaign for the North Carolina School Boards Association reminding residents that a strong public education system reaches beyond enrolled students - it bolsters communities.   

The campaign, “Public Education Does The Public Good,” emphasizes the need for well-funded public schools given the critical role strong public schools play in the community. It also shines light on the challenges public schools face such as low teacher pay.  

The agency brought this initiative to life through an animated video spot with original music, social media and web assets, and design work on pro-bono billboard spaces.   

Lyrics for the video jingle were penned by Baldwin& Senior Project Manager Tim Mislock and illustrations were drawn by agency studio artist Ian Westrand.   

The agency worked with production company Awesome Inc. on the animation and Ghidrah Music for music composition and performance.