Code and Theory is giving its production capabilities a major overhaul and as part of the effort has tapped Julia LaRose and Christine Clark as co-heads of production to lead the new, modernized offering.  

The move comes as AI is revolutionizing content production services with clients demanding greater amounts of personalized content more efficiently produced with higher rates of ROI.   

Joining from Accenture, LaRose applies a more consultative lens to the role. With over 25 years of business and technology management experience, she has spent the last four in senior marketing operations at Accenture

Before Accenture, she held senior roles at EsssenceMediacom and Razorfish, servicing clients such as Google, Microsoft, Best Buy, Alaska Airlines, and more. She will lead an integrated team as head of production, integrated and product.  

To bring more of an AI-first mindset to the role, Clark joins from Thinkingbox, where she worked for nearly a decade, serving as managing partner, focusing on operations and production. Her experience spans an array of clients and project types, including experiential, digital, social, and film. She has worked with such brands as Amazon, AMEX, Discord, Pinterest, Genesis Motors, IKEA and L'Oréal.   

Dan Gardner, co-founder of Code and Theory, said: “We’ve entirely rethought the production function to maximize value for our clients using modern technology. We live in a time where clients need to move quickly with agility and efficiency to stay competitive...Now with Julia and Christine, we have the leadership and process to maximize our tools and talent.”  

LaRose and Clark are the latest additions to a growing Code and Theory leadership team.

Earlier this year, Raj Bhatia, formerly of Deloitte Digital, was named global chief technology officer, and Craig Elimeliah, formerly of VML and Lippe Taylor, was brought on as chief creative officer.