• by Teresa Buyikian , August 1, 2024

Captain Morgan’s NFL fan contest adds a spicy kick to fan’s football season.

The “NFL Fan of the Year” presented by Captain Morgan Original Spiced Run has officially launched for the fourth season.

The yearly contest “celebrates extraordinary fans who spice up the game through their love of football and have been a positive influence and rallying force across their family, friends and community,” per the announcement.

Each team will edit the nominees and select a fan of the year to represent their club at Super Bowl LIX in New Orleans on Feb. 9. Then the Ultimate Fan of the Year will be named at NFL Honors, the NFL’s prime-time award special which takes place during Super Bowl week, also in New Orleans.

“As Captain Morgan kicks off its fourth year as the official spiced rum of the NFL, we're … continuing to spotlight these fans and spicing up their incredible fandom journey," said Anne Nosko, Captain Morgan vice president, in a release.

Throughout the upcoming NFL season, all 32 fan of the year nominees will receive a series of prizes as well as experiences, per the announcement.

Fans can nominate themselves or another fan at NFL.com/FanoftheYear until Sept. 30.

Last year the brands expanded the contest internationally, and this year is no exception. 2024 fans abroad will be recognized in a separate NFL International campaign, which is slated to launch this fall.