• by Barbie Romero , August 14, 2024

A few weeks ago, we had our Pharma & Health Summit in the Poconos. Check out clips below from Kenvue, Sanofi, Wisp, and even a physician from Northeast Georgia Health System. Watch recordings from the full summithere.

Nkeruka “Kay” Okonmah-Sanders, Head of US HCP Portfolio Capabilities & Operations at Kenvue spoke about convincing her team to use AI tools. Explaining to them why they need the tools was a key motivator for the team to use them.

Nkeruka also spoke about their metric around doctor recommendations. She also spoke about how they help doctors communicate with their patients about those products using language patients understand.

Jordana Barish, VP Allegra Zone Head North America at Sanofi spoke about their app which enables consumers to know which two routes to take to a destination and avoid pollen or air pollution. They were able to get granular data and serve coupons to those experiencing high levels of allergies/pollution.

Jenny Dwork, VP of Marketing, at Wisp spoke about how they used various partners in the brand, non-profit, and DTC space to improve access to reproductive care. These partners helped them in areas they didn’t have capabilities in.

Jenny also spoke about how they cleverly used a dummy YouTube account to address this controversial topic. This was so they wouldn’t risk their own account getting taken down.

Shehzad Muhamed, Emergency Medicine Physician from the Northeast Georgia Health System mentioned that the biggest change he has seen around the past five years is data. Patients are now able to access their test results even before the physicians ordering those tests are able to see the results.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.