Terri & Sandy Wins Four Revlon Accounts
- by Fern Siegel , August 8, 2024
Revlon announced a new partnership with independent creative agency Terri & Sandy for four of its brands: hypoallergenic cosmetics Almay, antiperspirant Mitchum, haircare Creme of Nature and
men's grooming brand American Crew.
The win follows a competitive pitch. No incumbent was named. Previous duties were handled by various agencies. Terri & Sandy will develop a new brand platform, based on a digital-first strategy.
Geralyn Breig, president, North America for Revlon, said the agency would “deliver breakthrough communication platforms for our brands, becoming a large part of Revlon’s future success.”
The first work for all four brands is expected in 2025.
Revlon is the latest new business win for Terri
& Sandy. Other brands joining the roster include online skincare platform Curology, sister brand, Agency, and Dewey’s Bakery.
Peyton Sutton, agency president, called
the Revlon brands ones “we’ve known and loved, and to have a front row seat to the next phase of their growth is a dream partnership for Terri & Sandy.”
Revlon, an iconic cosmetics brand, was established in the United States in 1932.
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