• by Fern Siegel , August 19, 2024

London agency BMB has debuted BMB Forge, a new brand strategy and design offering.

CEO Jason Cobbold, founding partner David Bain and head of design Ted Smith will oversee the division.

BMB Forge focuses on end-to-end brand development — from initial strategy to visual identity. Its first client is Rewind TV, a new nostalgia television channel launching on Sky.

It created the logo, brand identity and animations that define the channel's look.

Oscar Beuselinck, Rewind TV co-founder, said BMB Forge's “deep understanding of our vision has been instrumental in bringing Rewind TV to life and they’ve exceeded our expectations at every turn.”

Cobbold added that creativity is “more important for the C-suite today than ever." He said the new design unit will be “officially bringing together our strategic insight and design capabilities under one offering.”

BMB's client work includes Samsung, Breast Cancer Now, Farrow & Ball and Nike.