• by Fern Siegel , August 6, 2024

CTP, a Boston-based creative communications agency was named the agency of record for the Cambridge Office for Tourism.

Recently, the CTP produced a brand campaign for the tourism board to encourage people to visit the city, famous for housing Harvard.

“There’s A Lot To Unpack” illustrates the vibrancy and offerings in Cambridge. The agency also developed a new brand ID and site design, as well as OOH, digital and social ads.

Steve Angel, managing director of strategy at CTP, said: “As residents and regular visitors to Cambridge, we believe that there’s so much untapped potential to showcase the unique, dynamic character of this city.”

The agency's client work has also included Boston Red Sox, Dunkin’, Dell Technologies, Boston University, Uber, DraftKings and Eastern Bank.

CTP is headquartered in Boston with an office in North Carolina.