• by Fern Siegel , August 22, 2024

Los Angeles-based creative agency Saylor has strengthened its strategy department.

Rebecca Smythe, formerly account director, has been promoted to strategy director. Smythe has a decade's worth of experience working with agencies and streamers, including Netflix and Starz.

Bri Hudson has been named associate director of strategy. She joins from Leo Burnett Worldwide, where she worked as a creative strategist on the Cadilla and GMC accounts.

Also, three senior strategists were announced. Kellen Schneider, a former content strategist with Saylor, has been upped. And two new senior strategists, Lauren Pak and Jenna De Stefano, were hired.

Sean Reed, director of accounts and strategy, oversees the strategy team.

The agency's clients include Netflix, Disney, Paramount+ and Prime Video.