• by Fern Siegel , August 23, 2024

KFC is on a flavor kick.

To alert fans to its new Saucy Nugget flavors, its Sauce Serve Truck is driving a three-city tour. The first stop was last week in New York, where visitors enjoyed a cup of nuggets, tried the new drips at a self-serve sauce station, and snagged limited-edition merchandise.

On August 24, the truck pulls into Austin, Texas, and reaches its final city, Ann Arbor, Michigan, on Sept. 7.

The Sauce Serve Truck is KFC’s second activation this year with creative agency MullenLowe. It follows the Chizzera Pizza push in February.

In addition to the truck, the agency is driving awareness via social and the public's saucy experiences. There are also five Saucy Nuggets TV commercials, one 15-second and four 6-second spots. 

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