• by Fern Siegel , August 28, 2024

EverBank has teamed with Jacksonville Jaguars quarterback Trevor Lawrence, who will serve as brand ambassador for the Jacksonville, Florida-based bank. He has played for the Jaguars since 2021.

The relationship enhances EverBank's ongoing ties to the team, such as naming-rights to EverBank Stadium through the end of the 2027 season.

The QB is also a client of EverBank. "With the advantages EverBank provides, everyone gets treated like an MVP," Lawrence said.

The bank's first ads — titled "Trevor, GO" and "Perform as Hard as You Do." — can be viewed here.

Campbell Ewald is responsible for all creative work.

Lawrence will appear in future nationwide marketing campaigns for the bank, including online content, newspaper ads, financial center signage, social media conversations and TV spots, particularly during football games.

The agency's roster includes work for OnStar, Forever 21, Ahora and Harley-Davidson.