• by Tanya Gazdik , September 2, 2024

Ford Motor Co. is preparing to open its fifth Bronco Off-Roadeo with the goal of continuing to engage and educate customers.

The Knoxville, Tennessee location will go live on Oct. 4 joining the others in Utah, Nevada, New Hampshire and Texas. 

The off-road instruction and adventure program is free for new Bronco owners to attend. More than 50,000 Bronco owners and guests have attended Bronco Off-Roadeo since they began in 2021, and 95% of participants said the experience exceeded their expectations, according to Ford. 

Ford produces two Bronco models — a full-size and a smaller Bronco Sport. Based on customer feedback, the automaker is aiming to bridge the capabilities gap between the two models with the addition of an optional Sasquatch package that adds features to the smaller model originally only available on the larger one. 

Bronco Sport customers already go off-roading 3.5 times as often as the owners of competitive vehicles, and camping twice as often. The updates for the 2025 model year focus on performance, capability and versatility.

In Tennessee, Bronco owners will be treated to mountain peaks and diverse flora and fauna as they traverse red clay and navigate tight, wooded trails. Bronco Off-Roadeo Trail Guides offer instruction on everything from vehicle set up and driving dynamics to recovery techniques. Attendees are given a Bronco or Bronco Sport to drive on the trails.

Customers who have ordered or purchased a qualifying 2022 or newer Bronco; 2022 Bronco Sport Badlands; or any 2023 or newer Bronco Sport are eligible to attend Bronco Off-Roadeo.

The automaker is partnering with three area hotels to support the new Tennessee location in the Great Smoky Mountains — the c RT Lodge; cozy cabins, campsites, and glamping tents at Little Arrow Outdoor Resort or the  cabins, villas, and cottages at Dancing Bear Lodge.