Bethesda, MD-based MarketBridge, together with financial backer RTC partners, is integrating with four other marketing specialist firms to create a new consultancy under the MarketBridge banner.
In addition to MarketBridge, the firms included in the transaction are Framingham, MA-based marketing agency Comm; Boston-based Fama PR; Ontario, Canada-based marketing advisory company Quarry; and Intelisent, which has offices in Connecticut and Virginia.
advertisement
advertisement
Private equity firm RTC acquired stakes in MarketBridge, Fama PR, Intelisent and Quarry in 2023. RTC’s John Shomaker will lead the newly integrated group as CEO.
“We’ve built a dynamic new consultancy to meet the strategic marketing needs of three types of clients: Fortune 500 companies that must reinvent growth, organizations in highly complex and regulated industries, and high-growth challenger brands seeking to increase valuation,” stated Shomaker.
Marketbridge comprises more than 260 employees across six locations in the United States and Canada and partners with more than 150 clients worldwide, including Elevance, Microsoft, Guidehouse, Chevron and Flex.
The firm’s services include:
Go-to-Market Consulting
Marketing and Communications
Marketing Science
Technology Solutions