• by Teresa Buyikian , September 6, 2024

As fall approaches, the 76^th Emmy Awards will soon air on Sept. 15. Typically a champagne toast-sort of event, Johnnie Walker wants attendees and fans to consider the blended whisky for the celebratory occasion.

The brand, which earlier announced its deal as the official spirits partner of the 76^th Emmy Awards, has created Johnnie Walker Blue Label experiences, including “collaborations across culinary arts, entertainment and fashion,” per the announcement.

The experiences launch with a collab with 2023 Emmy-winning actor and current Emmy nominee Ebon Moss-Bachrach, chef Courtney Storer, and Diageo Reserve World Class mixologist Charles Joly, who have created bespoke Blue Label cocktail pairings and an accompanying handheld bites menu to commemorate the awards ceremony.

The menu includes a caramelized onion burger, which combines onions caramelized in Johnnie Walker Blue Label alongside cheddar cheese and aioli; steak frites bites, which are handheld hanger steak bites atop a crispy potato with a Johnnie Walker Blue Label au poivre sauce; and a Chicago-style burger, which is a double patty smash burger with a splash of Johnnie Walker Blue Label on a poppy seed brioche bun with onion, pickles and peppers.

The menu’s cocktails include the “Paired with Elegance In Motion,” described as “a reimagined Whisky Sour with a hint of fizz;” “Dressed For Success,” an adult twist on the Rob Roy; and “Lights, Coffee, Action!,” a frozen coffee riff on the popular espresso martini.

"As we look to take the brand into the future, we're honored to work with like-minded partners who also shape culture through their respective crafts," says Josh Dean, VP of Johnnie Walker at Diageo North America in the announcement. "Starting with this year's Emmys, our partnerships will redefine whisky occasions and reintroduce Johnnie Walker Blue Label not only as a staple for momentous milestones, but also its role in everyday celebrations for those who appreciate fresh, uniquely luxurious and memorable experiences."

The Johnny Walker menus will appear at various award event pop-ups, in addition to being served at the “Blue List” by Johnnie Walker, which is the brand’s new curated selection of bars and restaurants nationwide where both the cocktails and menu are served. The list includes establishments in California, New York, Florida and Illinois.

The Blue List as well as other Johnnie Walker awards activations are being promoted on the brand’s Instagram @JohnnieWalkerUS.