Digitas Unveils Newest S.W.A.T. Iteration

by Fern Siegel , September 18, 2024

Digitas has announced the next generation of its social offering S.W.A.T. (Share-Worthy and Trending).

Partnered with TikTok, KERV.ai, GoPuff and Epsilon Digital, S.W.A.T. Suite helps clients design shoppable social experiences that heighten engagement with target audiences.

TitkTok helps predict macro and micro trends on social media and aggregates data in real-time.

KERV’s patented AI utilizes machine learning, artificial intelligence and image recognition to speed up video searches. That can turn a cultural moment into interactive brand experiences. Storefronts powered by Gopuff enhance online shopping for users.

Christina Goswiller, head of social marketing and S.W.A.T founder at Digitas, said the service helps brands understand how trends and behavior gain steam on social.

"Social success does not begin and end with agility. It's only a part of the puzzle. Our S.W.A.T. Suite prioritizes insight, precision and community intelligence to create content with inherent value for consumers," said Goswiller.

"By integrating our patented AI with S.W.A.T. Suite, we’re advancing social commerce by making it interactive, actionable and shoppable, thereby shortening the path to purchase,” added Jay Wolff, CRO at KERV.

Debuting in December 2023, S.W.A.T. is part of Digitas’ media practice. It now services nearly 20 clients.

agency, media, path to purchase, social media

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