Stellantis today confirmed that it is reviewing creative agency assignments for its Dodge, Ram, Chrysler, Alfa Romeo and Fiat brands in the U.S. 

Rajoielle (Raj) Register, who joined Stellantis earlier this year as U.S. CMO, issued a statement: "As a matter of standard procedure, we put our agencies through reviews when timing dictates. As a general rule, we also are not beholden to the 'one agency fits all' model, instead choosing to give interested agencies the opportunity to bid on creative opportunities across our U.S. brands." 

Incumbents include Omnicom’s GSD&M and Stagwell’s Doner.  

Register is responsible for the company’s North American marketing, media and analytics efforts.  Her appointment in June was aligned with a department restructuring that combined marketing, social and digital media, website, analytics and paid media operations, “allowing for centralized decision-making in support of a results-driven culture,” the company stated at the time.  

That restructuring came as the company is introducing a host of electric vehicles to its U.S. lineup. Register joined from Sysco Corporations and previously served at Ford in a senior marketing role.  

Agency assignments for Jeep are not being reviewed at this time.