Southfield, MI-based retail tire chain Belle Tire has selected independent full-service agency Cramer-Krasselt to be its new creative and media agency. The client has 182 locations across the Midwest.   

Belle Tire’s annual spending on measured media is approximately $6 million, according to agency research firm COMvergence.   

“After an exhaustive, nationwide agency search which included several leading agencies, Cramer-Krasselt was the clear choice for our next partner,” stated Vivek Saran, Belle Tire’s CMO.  

“Their powerful combination of media and analytics expertise will not only support our expansion goals but also inform the kind of breakthrough creative that will set us apart in the market.”   

The agency also has a track record in the automotive sector, working with Porsche and car care products such as Rain-X and Black Magic. 

Belle Tire celebrated its 100th anniversary in 2022.