• by Fern Siegel , October 4, 2024

Minneapolis-based marketing agency Ingredient has named Tom Horgen as senior director of content strategy.

Horgen joins the company from the Minnesota Star Tribune, where he spent 19 years in various roles, most recently leading the company's audience department.

At Ingredient, Horgen will oversee the content strategy group that works with numerous clients, including Betty Crocker, Pillsbury, Box Tops for Education and Gelson's Markets.

"Tom's extensive experience in audience development and innovative content strategies will be vital in helping us deliver smart, thoughtful and creative solutions to our clients every day," said Ken Goldman, Ingredient partner and vice president of strategy.

Since 1994, Ingredient has led marketing and content strategies for major food brands, both CPG companies and grocery retailers.