• by Fern Siegel , October 22, 2024

Better Homes and Gardens Real Estate just got a brand refresh.

The "We Know" ad campaign showcases the brand's expertise in home buying and lifestyle services. Siltanen & Partners Advertising did the creative work, which is running in Better Homes & Garden magazine and online.

The spot's new tagline: "Nobody Knows Homes Better" highlights the personalized, concierge-level service. The timing dovetails with the Federal Reserves cuts and rising mortgage applications.

The new campaign touts the brand’s commitment to boutique-level service. Affiliated agents and brokers, considered “personal property curators,” offer a personalized approach to help buyers find the best home for their lifestyle.

Ginger Wilcox, president of Better Homes and Gardens Real Estate, said: “People want to work with an agent and brand that is reliable and trustworthy during one of the biggest decisions of their life — and we do just that.”

Better Homes and Gardens, BHGRE and the Better Homes and Gardens Real Estate logo are registered service marks owned by Meredith Operations Corp. and licensed to Better Homes and Gardens Real Estate LLC. BHGRE has about 12,000 agents.

"Real estate has always been about relationships — and through relationships, you build trust," Wilcox told Real Estate News.

Siltanen & Partners Advertising roster includes Coldwell Banker, Togo's, Sketchers and Amazon.