"WOMBAT is the definitive resource for anyone ready to learn how to do word-of-mouth marketing the right way," says WOMMA CEO Andy Sernovitz, whose resume includes stints at GasPedal Ventures and the Association for Interactive Media, a group he founded. In addition to WOMBAT, one of WOMMA's newsletters is called "The Womnibus."
Mainstream marketers appear interested. An eMarketer study found that nearly one-half (43 percent) of all advertisers plan to incorporate word-of-mouth programs into their marketing efforts this year. WOMMA, which boasts more than 200 corporate members, held its first national training conference in January.