• by Fern Siegel , October 28, 2024

GSD&M has launched a campaign for The Center for Reproductive Right to illustrate how far women in the U.S. must travel for reproductive healthcare.

Singer Vanessa Carlton and the song “A Thousand Miles” is featured, along with a new microsite to encourage supporters to contact Congress. An interactive map details state healthcare restrictions and explains how to contact state and federal representatives to advocate for legislative change.

The "Thousand Miles" campaign runs across digital and social (Facebook, Instagram, Vevo).  

Since Roe vs. Wade was overturned, many statues have severely restricted women’s access to healthcare. The spot, directed by Ben Sonntag and produced by Chrip, a woman-owned production company, zeroes in on the fear and hardships women endure.

“Through ‘A Thousand Miles,’ we’ve created an unfortunate anthem that highlights how states continue to put women’s lives and livelihoods in jeopardy by creating obstacles to basic health care,” said Maria D’Amato, executive creative director at GSD&M.

The spot ends with Carlton sharing the following message: “Last year, laws banning abortion forced 170,000 Americans to go out of state for reproductive care. No one should have to travel for basic healthcare.” Carlton reveals that without care, she would have died from an ectopic pregnancy. 

“It is dehumanizing to force a person to travel hundreds or thousands of miles for health care,” said Joung-ah Ghedini-Williams, Chief Marketing and Communications Officer at the Center for Reproductive Rights. “Yet that is what women have been doing every day in the U.S. since Roe v. Wade was overturned. Everyone should be able to access abortion in their home state, regardless of why they need it.”