• by Fern Siegel , October 30, 2024

St. Louis ad agency Moosylvania is turning 21 — and marking the event in an industry-oriented way.

“We knew turning 21 had to be more than just a celebration — it needed to embody our everyday approach to advertising,” said Andrew Cohen, chief strategy officer of Moosylvania.

Moosylvania has partnered with 4 Hands Brewery, the largest craft brewery in St. Louis, to debut a limited-edition IPA, called Moose Space, a 6.5% India pale ale made with Galaxy hops.

The beer hits select St. Louis Schnucks, the large grocery chain, and 4 Hands locations in mid-November.

Moose Space beer commemorates Moosylvania’s accomplishments and pays tribute to the early days of social media with retro packaging reflecting the Myspace era. Each can sports a QR code linked to MooseSpaceBeer.com. There, consumers find custom profiles, stream DJ-curated party playlists and a photo hunt game called MooseTouch, a custom game the agency created with a leaderboard.

According to the Bureau of Labor Statistics, only 10% to 15%of advertising agencies make it to 20 years.

To highlight that achievement, the agency created a dedicated influencer launch via Mooslyvania's TikTok page. A custom capsule, including branded socks, hoodies, hats and a sustainable beer pong set for clients and friends of Moosylvania, drops in December.

“We help brands lean into trends constantly, so for this launch, we wanted to showcase our abilities while having a lot of fun doing it,” added Cohen. “4 Hands Brewery’s constant creativity heavily inspired us, and together, we’ve created a one-of-a-kind St. Louis campaign.”

Moosylvania has a client roster of alcoholic brands, such as Bud Light, High Noon, Pink Whitney, Rumchata, Barefoot and La Marca Prosecco.