• by Fern Siegel , November 6, 2024

Women's activewear brand Sweaty Betty tapped House 337 to create a new global brand campaign.

The agency won the account after a competitive pitch.

House 337 is charged with building brand awareness for the U.K. and global markets. Its first work is expected in early 2025. The target audience is 30+ women.

Lucy Freedman, Chief Growth Officer, House 337, said: “It’s a fantastic opportunity to bring our fashion and retail expertise to a brand that is so loved and still has so much more potential. Sweaty Betty is clear on what it stands for — it’s an incredible opportunity to now share that with the world.”

The British retailer carries running gear, workout and yoga clothes. It has boutiques in the U.K. and U.S.