Known Agency Named Moderna's Media Agency Of Record

Independent agency Known has quietly been named the media agency of record for pharmaceutical marketing giant Moderna.

"We’re thrilled to welcome Moderna to the Known fam," the agency confirmed in an October 21 social media post, noting that it has already begun servicing the account -- including use of its proprietary "Skeptic" technology -- to plan, buy and optimize media across all channels.

The incumbent was not disclosed, but in an email sent Tuesday, account database service Winmo said it was Omnicom's "Hearts & Science."
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