• by Fern Siegel , November 11, 2024

Krystal fans know it's cool to be square, a reference to its square sliders.

In its latest campaign, the quick-service Southern restaurant chain taps into nostalgic imagery, reminding people it's been loved for more than 90 years.

Tiger Lily handled the creative. The "Steamin' Since 1932" work runs on linear and broadcast TV, CTV, digital and social.

The ad is a compilation of 80 vintage photos, commercials and newspaper clippings. “Take a fresh, hot, small square trip down memory lane. For moments to remember, cherish and crave … with Krystal,” says the 1960s-style narrator.

Krystal is located in 10 states with nearly 300 restaurants.

TigerLily's recent clients include FIS, Oracle, Conde Nast and Blue Cross.