• by Fern Siegel , November 20, 2024

Los Angeles-based creative marketing agency AD&Co. has opened an in-house social brand content division: Studio A.

The new unit will produce digital programming for advertising, social media and influencer-marketing campaigns.  Davida Hall, formerly with PopSugar and Studio71, takes charge as senior director, creative content. 

Chief Creative Officer Amy Demas said: “We understand content is king — or queen — and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

Studio A debuts with the “This Is Me” Instagram campaign for Love + Craft + Beauty, a brand dedicated to promoting diversity within the beauty space for Gen Z. 

The campaign features models celebrating their singular qualities to present their authentic selves.

As a brand builder and marketer, Hall will head all content out of Studio A, establishing the tone for the brand and all its future client projects.

Founded in 2016, AD&Co. focuses on work for retail, fashion, beauty and lifestyle brands, such as Ulta Beauty, Evereve, Marion Park and Tumi.