Publicis Sapient, the digital transformation arm of Publicis Groupe, has struck a global partnership with Google Cloud to accelerate its adoption of generative AI and scale Google's technology to enterprise customers. 

Publicis Sapient will create a dedicated Google Cloud business unit to address client demand for Google's AI technology, with dedicated resources to help customers plan, deploy, and manage generative AI projects.  

Publicis Sapient said the fusion of Google Cloud's leading technologies and its own capabilities across strategy, product, experience, engineering, and data and AI will enable solutions that drive better efficiency, innovation and growth for clients.   

The companies said the partnership would focus on:  

Publicis Sapient and Google Cloud are already working with a large banking client to modernize its infrastructure and enhance the software development lifecycle with gen AI, aiming to boost efficiency by up to 40%.  

This partnership is the latest of numerous relationships that Publicis Sapient has with Google and others in the AI space. Earlier this year Publicis Groupe announced a three-year project to fully transform from a platform company to what it calls an “intelligent system company” with a proprietary “CoreAI” backbone integrated throughout all operations at the company. Publicis Sapient is leading the effort to develop the layer of AI that is being infused throughout the organization.