• by Fern Siegel , November 27, 2024

Gravity Global has appointed Renata Florio as Global Chief Creative Officer. 

Previously, Florio was WPP executive creative director for global brands at Ogilvy New York. Before that, she held senior posts at FCB Global and Wing Grey.

Florio has been recognized with 25 Cannes Lions and more than 20 other international awards, including Clios, One Show, and D&AD.  Her client experience includes P&G, Unilever, Merck, IBM and L'Oreal.

Paul Anderson, co-founder-global executive creative director, said her “expertise will enhance the creative potency we provide for our clients and her appointment underscores our commitment to invest in innovation and push the boundaries of creativity to deliver outstanding results for our clients.”

Earlier this month, Gravity Global completed the acquisition of Denver-based social-media agency Voco, the ninth acquisition the company has made in the past four years. The acquisition support's Gravity's ambition to up the group’s integrated full-funnel marketing activities.

The marketing agency's client list includes Airbus, Embraer, Midfirst Bank and MEDC. Last month, Gravity Global overhauled Honda's Power Sports site.

Gravity Global has 500 employees across the United States, Europe and APAC.