• by Fern Siegel , December 10, 2024

The sustainability coffee brand San Francisco Bay Coffee just debuted its first ad campaign.

Creative-media AOR Cutwater produced the animated "One Small Sip For a Better Tomorrow" campaign, which illustrates how positive eco-change begins with San Francisco Bay Coffee's commercially compostable one-cup pods.

The campaign is the company's first brand awareness push. It runs across video, social, digital display, audio, OOH, ecommerce and search through March 2025.

The ad says 80 million plastic coffee pods go into landfills daily. One week of such waste could circle the Earth. The spots show coffee lovers facing floods of plastic pods coming from their coffee mugs at home, the office and the road. One way to stop plastic landfill waste?

“San Francisco Bay Coffee is the David in a category of Goliaths, yet they hold more true to values and practices we all want from our coffee brands. In addition to great tasting coffee, they innovate toward a better tomorrow. So if we want to make these great leaps of change, all it takes is one small sip,” says Cutwater COO Chuck McBride. “We chose animation because the story needed a special way to help people understand the benefits of compostable pods in a not-too-serious way.”

Production and animation were done by Psyop and Wizz.

“San Francisco Bay Coffee is proudly farm-to-mug, and we encourage coffee enthusiasts everywhere to make a difference in the world before they even leave the house,” added Jennifer Greenberg, San Francisco Bay Coffee director of marketing.

Cutwater's client work includes MoneyGram, Hartz, Russell Stover and Brawny.