McDonald's new Dulce de Leche Frappé, a flavor loved by Latinos, has debuted its first spots. Mexican actor Iñaki Godoy, known for Netflix's "The Imperfects" and "One Piece," is featured in the campaign.

Dulce de Leche Frappé includes caramel frappé base, a hint of coffee and dulce de leche syrup, blended with ice and topped with whipped light cream and crunchy caramel pieces.

The Alma agency is responsible for creative on TV, OLV and audio.

Boden handled TikTok and the large reader billboard highlighting some of the names Latinos call the flavor. Loud And Live managed the experiential — cars roaming Hispanic-dense locations in California and Miami, handing out free samples and McDonald’s Arch Cards to encourage sampling. NavB oversaw media.

Dulce de leche is known by many names — cajeta, manjar, manjar blanco, arequipe, milk candy, fanguito, doce de leche or leche quemada — depending on the country.

McDonald's invites all fans to enjoy the flavor that speaks their language in a sweet way.

Spots are here and here.

Alma's client work includes Pepsi and Coors Light Iceman to Canton.